www.averlyhealth.com

enquiries@averlyhealth.co.uk

This Privacy Notice explains how Magnolia JV Limited, trading as Averly Health, uses personal information when people visit our public website, contact us or choose to receive updates from us.

This notice is drafted for the initial public website. It does not cover clinical care, patient accounts, referrals, prescribing, pharmacy services, medicines supply, payments or partner portals unless we expressly say otherwise. Those services may have separate privacy information.

Who We Are

Averly Health is a trading name of Magnolia JV Limited. Magnolia JV Limited is registered in England and Wales under company number 17102369. Its registered office is Lumina, Park Approach, Leeds, England, LS15 8GB.

For the processing described in this notice, Magnolia JV Limited is intended to be the controller. This means that it decides why and how personal information is used.

Contact Information

You can contact us about this notice or how we use personal information through the Contact us page on our website or by writing to our registered office. (enquiries@averlyhealth.co.uk)

Personal Information We Collect

The information we collect depends on how you use the website.

Information You Give Us

• your first name and last name;
• your email address;
• your organisation name and job title;
• your reason for contacting us and any other information in your message;
• your communication and marketing preferences; and
• information you provide when you correspond with us or ask us to exercise a privacy right.

Please do not use the general contact form for medical emergencies or to send detailed medical information. If you need urgent medical help, use an appropriate urgent or emergency healthcare service.

Information Collected Through the Website

‍Websites commonly generate limited technical records needed to deliver and protect the service. These may include an internet protocol address, browser or device type, operating system, pages requested, date and time, referral source, cookie identifiers and security events.

How We Use Personal Information

Subject to confirmation of the launch configuration, we expect to use personal information to:

• receive, allocate and respond to enquiries;
• take steps requested by a person or organisation that is considering working with us;
• send news and updates where the recipient has chosen to receive them;
• operate, maintain and protect the website;
• understand and improve the website where lawful analytics are enabled;
• manage privacy requests, complaints and correspondence; and
• comply with legal obligations and establish, exercise or defend legal claims.

Lawful Bases for Processing

UK data protection law requires us to have a lawful basis for each use of personal information. Depending on the context, we may rely on the following bases.

‍

If we intentionally process health information or another special category of personal information, we must also identify an additional legal condition. The general contact form is not intended for that purpose unless the site expressly states otherwise.

Marketing Communications

 If you choose to receive news and updates, we may use your contact details to send those communications. You can stop them at any time by using the unsubscribe option in the message or contacting us.

Choosing not to receive marketing will not prevent you from submitting an enquiry or receiving a response to it.

Sharing Information

We may need to share personal information with organisations that help us operate the website and handle enquiries. Depending on the final launch arrangements, these may include:

• website hosting, maintenance, security and technical-support providers;
• contact-form, customer relationship management and communications providers;
• professional advisers, auditors and insurers;
• companies involved in responding to an enquiry where the user would reasonably expect this; and
• regulators, courts, law-enforcement bodies or other parties where disclosure is required or permitted by law.

We require service providers acting on our instructions to protect personal information and use it only for the agreed service. We do not sell personal information.

International Transfers

‍Some suppliers may store or access personal information outside the UK. If we make a transfer that is restricted under UK data protection law, we will use an approved safeguard or another lawful transfer mechanism and assess whether the information receives appropriate protection.

Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to an enquiry, maintaining appropriate business records, meeting legal duties and dealing with disputes. We then delete or anonymise it unless we need to retain it for another lawful reason.

Security

We use organisational and technical measures designed to protect personal information against loss, misuse, unauthorised access, alteration and disclosure. No website or method of electronic storage is completely secure, so we cannot guarantee absolute security.

Your Rights

Depending on the circumstances, you may have the right to:

• ask for a copy of your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete personal information;
• ask us to restrict how we use personal information;
• object to processing based on legitimate interests or to direct marketing;
• receive certain information in a portable format; and
• withdraw consent where we rely on consent. Withdrawal does not affect earlier lawful processing.

These rights do not apply in every situation. We may ask for information to confirm your identity and may need to explain if a legal exception applies. You will not usually have to pay to exercise a right.

No automated decision-making with legal or similarly significant effects is intended for the MVP public website.

Complaints

Please contact us first if you have concerns about how we use personal information. We will consider the issue and explain our response.

You also have the right to complain to the UK Information Commissioner. You can find information about making a complaint at ico.org.uk. If you are outside the UK, another data protection regulator may also be able to assist.

Cookies and Tracking Technologies

The website may use cookies and similar technologies. Some may be necessary for the website to operate or remain secure. Others, such as analytics or advertising technologies, generally require a choice before they are used.

Where required, we will ask for consent before placing non-essential cookies. You will be able to change your choices through the website’s cookie controls. More detail are provided in the cookie notice or preference centre.

Children

The public website is intended to provide general information about Averly Health. It is not currently intended to collect personal information directly from children through the general contact form.

Updates to This Privacy Notice

We may update this notice when the website, our services or the way we use personal information changes. We will publish the current version on the website and update the date at the top. If a change materially affects people, we will use an appropriate way to bring it to their attention.

Contact Us

Privacy contact: enquiries@averlyhealth.co.uk

Postal address: Magnolia JV Limited, Lumina, Park Approach, Leeds, England, LS15 8GB